top of page


our activewear
in the wild
  • Facebook
  • Instagram
performance and sustainability built in


built in because memories of your adventures should come in the form of photos and stories not odor 

freshener tree.png

Cooling and Quick-Dry Action 
so you can stay comfortable whether you're finishing that grueling hike or trying spicy food for the first time



Resilient Construction
that will stand up to years of use and abuse - won't shrink, pill, fade, tear, or breakdown

what makes us

Premium Materials

We are driven (aka obsessed) by the details that others may overlook. Our high-performance fabric is made from a technical yarn produced from 100% recycled polyester filament fibers - giving our t-shirt unmatchable wicking, cooling, and durability properties.


Magnified photos below are from (3) different 100% polyester knit active tees that have been worn and washed 25x


Grayscale on Transparent_edited_edited.png


Our fabric is treated with a unique technical finish made with an ingredient called Chitosan. Produced from shells that are collected from the crabbing industry, this finish works hard to protect material from odor and excess wear.

Trade In Program

We built our business from the ground up with the circular economy in mind. Every one of our products can be sold back to us at any point in the future no matter the condition so we can recycle or refurbish it. More value for you less waste for the planet.

Blue and Moccasin Abstract Wave Facts and Statistics Ocean Plastic Infographic (3)_edited.
Untitled design.png
features and feedback of our activewear

This is a T-shirt with a plan from a brand built on experience and vision. We’re on board, and when you put yours on for the first time we think you will be too. Be the change you wish to see in the world. One transformative tee at a time.

_wC2oDZx_400x400 (1).jpg

This active tee does everything you demand from performance apparel - dries in a jiff, wicks moisture, prevents stink - but it's made from 100% recycled polyester, so it's not gaining those qualities through nefarious means. Is it from another planet..?

Derek Baron

Here's my new favorite travel clothes that I recently discovered: Sustainable t-shirts from @good_somerville I now have 2 of their shirts and I wear them at some point almost every day. They're perfect for outdoor activities, exercising and lounging around as they're lightweight, comfortable and high-quality. Definitely a good find!

Scott Davidson

@good_somerville the tee is my favorite tee now. No bullsh*t. This Good Somerville tech tee survives the crazy weather of the mojave desert, scrambling over extremely rugged terrain, and I love that it easily packs away into my pocket.

our core values


Our brand and products were born out of the desire to help enable and inspire people to Go Adventure with Purpose. We believe that humans are at their best when they are doing more of what brings them meaning and fulfillment. 



We only create the highest quality products that serve people for many years. Afterward, we'll buy them back to ensure they can be refurbished or recycled.



You get out what you put in. That's why we are absolutely committed to breathing good into every single thing we do, create and share. 

MW flashlight blend-min (3).jpg
bottom of page